2 June 2010

Bright Ideas

Filed under: Psychology — ktismatics @ 2:42 pm

Here’s an odd little study, conducted by Tufts U. psychologist Michael Slepian. Apparently light bulbs really can stimulate bright ideas.

Slepian and his colleagues gave college students spatial, math and verbal problems to solve and had either a bare light bulb or an overhead fluorescent light turned on in the room partway into the problem. The volunteers either solved the problems faster or more often with the light bulb than with the fluorescent light.

It turned out that the bright-idea effect didn’t occur if the light bulb was shaded.

“Our findings are not a result of the level or type of lighting, but are a function of exposure to the symbol of insight, the light bulb,” Slepian explained.

Read the rest here.


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