13 January 2007


Filed under: Reflections — ktismatics @ 11:34 am

“Now this is an American thing,” our 14-year-old daughter announced as she held up a bag of Slim Jim® brand beef jerky.

“No duh,” I remarked in my usual kindhearted fatherly way. Our Christmas care package had finally arrived, and my dad knows his granddaughter’s tastes in snacks. As you might have guessed, beef jerky isn’t a French thing.

“No, I mean this.” She read the product packaging to us:

Craving the big taste of real beef with the spicy bite only Slim Jim® offers? Slim Jim Beef Jerky combines whole strips of premium beef, bold special seasonings, and then slowly smokes it to deliver a jerky unlike anything you’ve ever experienced. This intensely flavorful jerky takes beef to a whole new level – the way only Slim Jim can!




  1. How offended should I be, as a half French. She prefers American to French? Ah, mais non. My eldest daughter is 13 years and likes Ketchup and Coke.
    Ever tried eating out in France and asking for ketchup for over the meat? I didn’t think of it, because of the way that I was raised, but observed an American doing so. The expression on the face of the waiter was one of disdain mixed with disgust. I was stupéfait.


    Comment by Odile — 13 January 2007 @ 10:21 pm

  2. If beef jerky was sold in France, the package would contain a history lesson about jerky instead of these grandiose claims about “taking beef to a new level.” I was pleased that our daughter recognized marketing hype for what it is. We bought American cranberries here in France: the package described how and where the plant is grown and its relationship to European plants — information I didn’t know about an indigenous American food. Our daughter was disgusted that her French friends’ parents frequently serve the children spaghetti with ketchup at home.


    Comment by ktismatics — 14 January 2007 @ 3:52 am

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